Blaaiz
Driving Fintech Growth Through Product Marketing & GTM Strategy
- Product Marketing
- Growth
- Lifecycle
- Thought Leadership
- Role
- Senior Product Marketing & Communications Manager
- Industry
- Fintech, Cross-Border Payments
- $50M+
- Total processed value. Contributed to Blaaiz's company-wide transaction milestone through GTM and integrated marketing initiatives.
- 70%+
- Email open rates, achieved through segmented and personalized lifecycle campaigns.
- 50%
- Increase in KYC completions through targeted onboarding initiatives.
Overview
Developed integrated acquisition and lifecycle marketing strategies to improve customer onboarding and activation. Combined audience segmentation, automated email journeys, and product education to support a 50% increase in KYC completions, while achieving email open rates exceeding 70%.
The challenge: Strengthen customer acquisition, simplify product education, improve onboarding, and encourage transaction activity across international markets.
Strategy
GTM Strategy & Product Positioning
Developed go-to-market strategies, audience segmentation, and product messaging to strengthen market positioning and customer acquisition.
Website Messaging & Copywriting
Led copywriting for Blaaiz's new website, translating complex fintech solutions into clear, benefit-driven messaging.
Lifecycle & Email Marketing
Built automated Mailchimp journeys for onboarding, education, and re-engagement, with behavioral and geographic segmentation.
Sales Enablement
Developed product messaging, sales collateral, and resources to support prospect engagement and sales conversations.
Field Marketing & Market Research
Supported field activations and gathered customer insights to inform positioning, messaging, and marketing strategy.
Integrated Marketing & Optimization
Coordinated multichannel campaigns, monitored performance, and optimized messaging to support acquisition, activation, and retention.
Work samples
Links
- Website Messaging