Product Marketing · Growth Marketing · Integrated Marketing
Rebecca Alabi
Turning market insights into strategies that drive growth.
- $50M+in transaction volume supported by marketing initiatives
- 330%reported checkout revenue growth
- 20K+app sign-ups generated through integrated marketing
- 500+creators in a managed network
Selected work
- Payaza AfricaDriving Product Adoption & Merchant Growth in Fintech330% revenue growth
- BlaaizScaling Customer Acquisition Through Integrated Fintech Marketing$50M+ processed value
- The Kontent HubLeading Integrated Campaigns & Creator Programs50M+ total impressions
- RCCG Chapel of ResurrectionLeading Integrated Communications & Community Events4 community events in 2026
- MedidataStrengthening B2B Engagement Through Strategic Content9.15% LinkedIn engagement
330%revenue growth
Driving Product Adoption & Merchant Growth in Fintech
Product marketing initiatives focused on increasing checkout adoption, strengthening merchant engagement, and driving revenue growth across a multi-market payments ecosystem.
- Product Marketing
- GTM
- Merchant Acquisition
- Revenue Growth
The Value I Bring
I'm Rebecca Alabi, a Product Marketing and Growth Strategist with 5+ years of experience driving product adoption, customer acquisition, and revenue growth through go-to-market strategies, product positioning, lifecycle marketing, and integrated campaigns.
My experience spans fintech, technology, life sciences, lifestyle, and consumer brands, where I've developed and executed marketing initiatives contributing to over $50M in transaction volume.
- Fintech
- Technology
- Life Sciences
- Lifestyle
- Consumer Brands
What I do
Product Marketing & Go-to-Market
Positioning, messaging, launches, product adoption, and sales enablement.
Growth & Lifecycle Marketing
Customer acquisition, engagement, retention, experimentation, and optimization.
Social Media & Integrated Marketing
Audience-led content, organic and paid campaigns, and creator partnerships.
Field, Event & Community Marketing
Conferences, activations, partnerships, event communications, and audience engagement.
Marketing Leadership & Creator Management
Cross-functional coordination, stakeholder management, campaign delivery, and creator programs.
Recommendations
Perspectives from executives and industry leaders I've collaborated with.
“Rebecca consistently demonstrated exceptional skill in aligning product positioning, storytelling, and go-to-market execution to achieve measurable adoption and revenue outcomes.”
Philips AkinyeleCo-Founder & Chief Technology Officer, Payaza “She performed a company-level narrative leadership function, not a channel-level marketing function. Her outputs directly supported adoption scale, investor confidence for capital programmes, and international credibility.”
Shola AshiruGroup Marketing & Communications Manager, Payaza “Your development of our go-to-market strategy was a masterclass in foresight and analytical rigor. You did not simply create a plan; you architected a comprehensive framework that identified and prioritized high-value customer segments with remarkable precision.”
Eseoghene OyiboVice President, Sales, Blaaiz “She operated with a high degree of autonomy and accountability, often performing functions that, in many organizations, are split across multiple senior hires.”
Ifelade AyodeleChief Executive Officer, Blaaiz “Becca displayed impressive research skills, attention to detail, and a strong understanding of the media landscape. Her insights were invaluable, helping us to understand how some of our competitors were leveraging earned, sponsored and social media to grow and position their brands in the marketplace.”
Gary GatyasDirector, Public Relations, Medidata Solutions