Medidata
Driving B2B Engagement Through Content Marketing & Competitive Intelligence
- B2B Marketing
- Content Strategy
- Communications
- Role
- Social Media Manager, Organic Social Team
- Company
- Medidata, a Dassault Systèmes company
- Industry
- Healthcare Technology, Clinical Research
- Period
- Summer 2024
- 9.15%
- LinkedIn engagement rate on both the Pride Month and National Intern Day video campaigns, above the 8.84% monthly averages.
- Top 4
- Both campaigns ranked fourth among the month's LinkedIn posts.
- 10.8K+
- Video views and 16.6K impressions across two corporate LinkedIn posts, alongside 397+ engagements.
Overview
At Medidata, I supported B2B content marketing and competitive intelligence initiatives, analyzing competitors' market visibility and developing LinkedIn video content that achieved a 9.15% engagement rate, outperforming monthly benchmarks.
The challenge: Create engaging B2B content for a specialized clinical research audience while strengthening Medidata's social media presence and understanding its competitive positioning.
Strategy
B2B Content Marketing
Developed and supported LinkedIn video campaigns, including Pride Month and National Intern Day, contributing to above-average engagement.
Competitive Intelligence & Market Research
Conducted a comprehensive analysis of Veeva Systems, evaluating media coverage, social media, press releases, conferences, awards, and executive visibility to identify competitive insights.
Social Media & Community Engagement
Applied community management practices to strengthen audience interaction and engagement across Medidata's social channels.
Brand Communications & Creative Collaboration
Contributed to the NEXT New York promotional video and developed an intern LinkedIn banner template to support consistent employer branding.
Work samples
Links
- Creative Projects